I KEEP six honest serving-men
 (They taught me all I knew);
Their names are What and Why and When
 And How and Where and Who.
........Rudyard Kipling

So when we have an idea, and we want to explore the possibility of getting to market, then the a journey through the six important questions is a great starting point.

What is our idea? Why should we pursue it? (the why factor is critical as it reveals purpose), Who will we be serving? Where are the benefits? When will we be ready? and possibly the most practical of all, How will we get it done?

I send them over land and sea,
 I send them east and west;
But after they have worked for me,
 I give them all a rest.

Stay curious because it is the building block of success.